We believe in long-term relationships rather than short-term projects.
Actional Marketing specializes in B2B marketing within the manufacturing and industrial space. We work closely with our clients to ensure that there are clear objectives and a clear marketing journey mapped out. Marketing is not an exact science, but with the right strategies and tools, the desired outcomes can be achieved.
Over the years, we have gained extensive experience in a wide range of industries and companies, from the water sector, through security and medical devices. Our intimate understanding of our customers, their products, and various needs, leads to the fact that with many of our customers we work for many years.
Our existing portfolio of clients covers the following fields and industries:
Aerospace
Water
Defense
Telecom
IoT
Our team includes talented and skilled content creators, who will ensure that your marketing assets are top-notch and consistent throughout all your marketing materials; and that they perfectly represent your brand and values. Presenting to your clients will be a pleasure, as you will be armed with a powerful and visually appealing pitch deck and branded materials that will make you stand out above your competitors. Whether you opt for one of our basic plans or a comprehensive, all-inclusive marketing package, you can look forward to receiving expertly designed, polished, and professional marketing materials.
WHY ACTIONAL?
You need a marketing firm that understands the intricacies of your particular industry.
Every industrial B2B niche has its own peculiarities and calls for a very specific marketing approach. Actional gets it right, by not only understanding your specific industry but by acquiring in-depth knowledge of your customers, brand, and products.
Industrial goods are more complex and your client requires more technical information before making a purchase decision. Whereas long-term brand building adopts a more emotion-driven message, once potential customers reach the stage where they are in the market, they will base their choices on rational information. As your CMO it is vital to not only understand your brand’s vision but to have thorough technical knowledge of your products. This combined knowledge empowers us to ask the right questions, uncover exactly what the market needs and present the solutions in an effective way.
Industrial goods are more complex and your client requires more technical information before making a purchase decision. Whereas long-term brand building adopts a more emotion-driven message, once potential customers reach the stage where they are in the market, they will base their choices on rational information. As your CMO it is vital to not only understand your brand’s vision but to have thorough technical knowledge of your products. This combined knowledge empowers us to ask the right questions, uncover exactly what the market needs and present the solutions in an effective way.
Beyond conducting extensive market and competition research, we take time to study the internal customer data you supply. By studying your current top customer, we are able to compile an ideal marketing persona. We analyze their business objectives, pain points, preferred media, and factors that drive their decision-making. This in-depth knowledge also empowers us to generate qualified leads that match this ideal customer profile and create impactful ways to connect with them throughout their journey as a customer.
among our client
