Your in-house industrial marketing squad
Actional Marketing is a specialist B2B marketing firm. We tailor strategic marketing solutions for companies operating within the manufacturing and industrial space
CONTACT USWhat makes actional different?
Actional provides customized industrial marketing packages for growing companies that require global reach
We partner with our clients, to build lasting relationships. Unlike many marketing agencies, we do not take on ad hoc work or short-term clients.
You could refer to Actional as your outsourced marketing department, headed by an expert CMO who is in tune with your brand’s vision. With industrial B2B sales cycles being much longer than those in the B2C context, it is beneficial to work with a marketing firm that will not only research and devise a successful marketing plan but walk alongside you during the entire journey. While you focus on developing and manufacturing top-quality products, our mission is to ensure that your brand is the first one that comes to mind when your prospective customer is ready to make a purchase.
True to our name, we not only design effective strategies but put them into action for maximum impact and ROI.
Focus on doing what you do best. We will do the same for you
Actional understands the industrial sales cycle
Industrial sales occur in niche markets and have longer sales cycles. Actional connects with many stakeholders in your potential customer’s organization, throughout their customer journey. Understanding their pain points, we ensure that your brand is strategically positioned so your products are considered when customers are in market. While you focus on developing and manufacturing top-quality products, you can rely on Actional to provide you with marketing solutions that are targeted, effective and relevant to your industry.
our services
We provide end-to-end marketing solutions for our long-term clients. From a very focused specific effort to multi-channels marketing campaigns
ACTIONAL Assess
Who are we? What do we do? Who is our ideal customer? Why would they buy from us? We perform in-depth market research and analyze your brand, products, competition, and customers to answer these questions.
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ACTIONAL ACTIVATE
This is where we strategize. By applying the outcomes of our Actional Assess service and/or in-depth campaign-specific research, we formulate an actionable single campaign or complete marketing strategy.
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ACTIONAL 360
Designed for standalone campaigns, Actional Accomplish is the practical application of your Actional Activate campaign strategy. Each facet of the campaign is carefully executed for optimal results.
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ACTIONAL Accomplish
Actional 360, is your end-to-end marketing solution, combining both the Actional Assess and Actional Activate products, together with ongoing marketing support.
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ACTIONAL 360
Designed for standalone campaigns, Actional Accomplish is the practical application of your Actional Activate campaign strategy. Each facet of the campaign is carefully executed for optimal results.
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All our service plans include:
REPORTING
Whether you have opted for a campaign or a complete marketing solution, we will help you to keep your finger on the pulse of your business with accurate, easy-to-interpret marketing reports. Keep track of all aspects of your marketing initiatives including KPIs, web analytics, SEO overview, campaign performance, and traffic and conversion metrics.
MARKETING SUPPORT
Your hands-on CMO and their team are at your service to provide answer questions and provide professional marketing support.
WHAT’S IN IT FOR YOU?
Enjoy instant access to your dedicated Marketing Director (CMO level), as well as a whole team of marketing professionals working behind the scenes to help you grow your business.
Actional will help you build and streamline your entire marketing operation
Actional will provide expert, yet down-to-earth marketing solutions
Actional will walk alongside you, from concept to completion, and beyond
some of our work
As a B2B company operating in a niche environment, you need a marketing firm that understands your unique needs. Aside from longer sales cycles and a very particular customer persona, we understand that successful marketing boils down to how strategically your products are showcased. With products that are highly complex in nature, and which cater to a client that demands technical specifics, you need a firm that specializes in industrial marketing. Actional goes the extra mile to get to know your brand and products, which empowers us to develop campaigns that perform well in a highly technical marketplace.